Private: Media on a shoestring
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Putting the Basics in Place
What's your mission
Targeting your audience
Develop a strategy
Where is your audience?
How much time and resources do you have?
How will outside influences impact?
Case Study: NEED ONE
7 lessons
Advocacy Media and Messaging
Business of persuasion
Message Framing 101
How to be effective
3 lessons
Developing your media machine
Creating a media policy
Owning the zone
Plan ahead
Having the right equipment
4 lessons
Understanding the Media
Who's who in the media
The media cycle
2 lessons
Getting your message out there
Pitching your story
Preparing for a media interview
Dressing for media interview
Working with celebrities
Working with MPs
Planning media events
Smart media tactics
Dealing with a crisis
8 lessons
Media products
Writing and pitching a good media release
1 lesson
Putting the Basics in Place
How much time and resources do you have?
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