Private: Media, Messaging and Disability Advocacy
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Putting the Basics in Place
Defining your mission
Targeting your audience
Develop a strategy
Where is your audience?
How much time and resources do you have?
How will outside influences impact?
6 lessons
Developing your media machine
Business of persuasion
Creating a media policy
Message framing 101
How to frame messages
Be available
Plan ahead
Having the right equipment
7 lessons
Understanding the Media
Media landscape
Who's who in the media
The media cycle
3 lessons
Getting your message out there
How to be effective
Pitching your story
Preparing for a media interview
Working with celebrities
Working with MPs
Planning media events
Smart media tactics
Dealing with a crisis
8 lessons
Developing your media machine
Plan ahead
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