Media, Messaging and Disability Advocacy
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Getting the Foundations right
Defining your goals and objectives
Targeting your audience
Develop a strategy
Finding your audience
Managing your time and resources
The impact of outside influences
Media, Messaging and Advocacy Quiz 1
7 lessons
Building your media machine
Business of persuasion
Creating a media policy
Message framing 101
How to frame messages
Be available
Plan ahead
Having the right equipment
Media, Messaging and Advocacy Quiz 2
8 lessons
Understanding the Media
Media landscape
Who's who in the media
The media cycle
Media, Messaging and Advocacy Quiz 3
4 lessons
Communicating your message
How to be effective
The pitch
Preparing for a media interview
Working with celebrities
Working with MPs
Planning media events
Smart media tactics
Dealing with a crisis
Media, Messaging and Advocacy Quiz 4
Conclusion
10 lessons
Building your media machine
How to frame messages
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