Lessons
- Module Getting the Foundations right
- Defining your goals and objectives
- Targeting your audience
- Develop a strategy
- Finding your audience
- Managing your time and resources
- The impact of outside influences
- Media, Messaging and Advocacy Quiz 1 Module Building your media machine
- Business of persuasion
- Creating a media policy
- Message framing 101
- How to frame messages
- Be available
- Plan ahead
- Having the right equipment
- Media, Messaging and Advocacy Quiz 2 Module Understanding the Media
- Media landscape
- Who's who in the media
- The media cycle
- Media, Messaging and Advocacy Quiz 3 Module Communicating your message
- How to be effective
- The pitch
- Preparing for a media interview
- Working with celebrities
- Working with MPs
- Planning media events
- Smart media tactics
- Dealing with a crisis
- Media, Messaging and Advocacy Quiz 4
- Conclusion
To progress our advocacy goals and create positive change to disability policy, we need to influence public opinion and raise awareness about the issues effecting people with disability.
In this course you will learn about how to create effective media messages, what works and what does not work, and how to cut through to get your message noticed.
